2120 Colorado Blvd., Suite #1, Eagle Rock, CA 90041

  • Tracy King: 626.827.9795
  • Keely Myres: 323.243.1234
  • Office: 323.274.2148
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If you’re like many people, you pick Real Estate Professional number three. This is an agent who seems willing to listen to your dreams about what you could possibly get for your home. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyone else does it!

The truth is that you may have just met an agent engaging in a sales practice that might not be to your benefit called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

Why do agents "buy" listings? There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home’s value. On the other hand, there are some agents who engage in this sales practice routinely.

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