The Art and Science of Selling a Home
It takes a mix of aesthetic intelligence and cutting-edged business savvy to sell a home. Tracy King employs both to achieve the best price at the right time.
Some of the reality television home shows have done us a disservice. The business of selling homes requires more than spruced up homes and Realtor open houses. It is about the business of home transactions – finding a qualified buyer or buyers who are just right for paying you what your home is worth.
This of course has been challenging in the recession that began in 2008, but dedicated Realtors such as Tracy and her partner, Keely Myres, have continued to match buyers and sellers throughout. Here are three components of home selling that we take very seriously:
How a home looks … and feels.
Your Realtor should advise you on how to present your home to buyers. Not only will it help find a buyer faster, but studies show that well-staged homes sell at higher prices. How a home appears is about allowing the potential buyers to picture themselves living there. This enables them to dream about how much they will enjoy the house and property, and gives them emotional permission to pursue its purchase.
Why home prices are squishy – but your deal should be solid.
The nature of establishing value is disconcerting to many home sellers as well as home buyers. This is because pure comparables, pricing home A relative to home B, are almost never possible in the Northeast Los Angeles area where every house is unique. Features of the home, its location and the “seller motivation” all establish different prices. Tracy King helps home sellers to assess what they can do to achieve their objectives in terms of price and timing – and to get an optimal outcome.
A qualified, enthusiastic buyer is more important than “traffic.”
It may be appealing and seem a logical strategy to strive for the most showings of your home. But you are not trying to sell to 400 people – just one buyer is your objective. By working with a network of Realtors who represent buyers, and with technologically advanced and targeted marketing tools, Tracy and Keely help find that buyer in as efficient a manner as possible.
Indeed, some people enjoy looking at homes in real life as much as on reality TV. But to a home seller, the best reality is the one buyer who falls in love with it and makes a good offer.